Bulgari's flamboyant "Serpenti Cleopatra" watch won the prize for the most beautiful bejewelled watch at Geneva's "Salon Grand Prix d’Horlogerie", just held in Switzerland. A colourful celebration of the serpent, Bulgari's long-established emblem, it is comprised of rose gold, diamonds, topazes, tanzanites, rubellites and amethysts. Elle est commercialisée à plus de 970.000 €. www.bulgari.com