Agence Centralym, Lyon prestige
After acquiring the Centralym agency in 2007, Cécile de Jouffrey soon abandoned neighbourhood prospecting to concentrate on the prestige property market in Metropolitan Lyon. Backed by a team of six experts, she offers her clientele a portfolio of luxury properties including prestigious houses, private mansions and top-notch apartments.
An attentive ear, enthusiasm, efficient handling of files, amassing of precious peripheral information… The Centralym agency stands out for the close attention it pays to enhancing each property’s value : “High-quality communication is a fundamental concept in this business,” explains Cécile de Jouffrey. “For each property, we provide as much information as possible and propose quality distribution on websites, in the specialized press and on social networks. Beautiful photos, and even aerial views taken by drones for the most prestigious properties, are essential tools for convincing future buyers and showing off properties to their best advantage.” Also placing special importance on attentiveness to clients’ needs, the Centralym agency has won a loyal clientele with high purchasing power since it began to focus on the upper end of the market : “The majority of our clients are buyers already living in Lyon. Senior executives, company directors, and self-employed professionals such as doctors and dentists comprise the most frequent profiles we see in our agency. Even so, Lyon is opening up increasingly to the international scene and is beginning to draw a significant number of foreign clients. The market is extremely active, demand is exploding for the most desirable locations, and prices are soaring in highly-prized neighbourhoods for properties of quality which can attain 7,000 € per sq.m. The only fly in the ointment is that there is a scarcity of top-notch properties, and the market is still characterized by wide disparities in prices, which can triple within one and the same arrondissement”. Worth noting : since May 2016, the Centralym agency represented by Valérie Genoud Prachet has also been covering the high end of the Parisian market.
Centralym, 36 rue des Aqueducs, Lyon 5 (04 37 41 10 20). www.centralym.com
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