Janssens Immobilier : an elegant Provence

Between land and sea, from Mount Ventoux to St-Tropez, Janssens Immobilier is comprised of 11 agencies covering the South of France. The 1^st agency opened in 1999 in Bonnieux at the initiative of Rudi Janssens, its passionate founder who fell for the charm of Provence. Encounter…

When Rudi Janssens is asked which main value motivates his group, he spontaneously replies : “We do what we say, and say what we do”. Reliability, honesty and transparency are the pillars upholding this successful group, acclaimed for the elegance of its property portfolio and the quality of its services : “Our credo is to create happiness with beauty,” says Rudi. “We are advisors, not sellers.”

Focusing on the market for second residences, Janssens Immobilier attracts an affluent clientele both French and international, mainly English, Swiss, Belgian and German : “We are dealing with a niche market : 2nd homes are a luxury, it is all about emotion and feelings. It is also essentially a slow market, creating strong ties that last a long time. Our portfolio mostly proposes rural or village houses, luxury properties such as old buildings of real charm, ranging from 300,000 € to over 5 M €. Real luxury has nothing to do with price, a chalet nestling in the midst of a lavender field can be a dream come true ! In our agency, we talk about beauty, quality and charm, we tell tales of the past”.

Offering a selection of charming properties in Provence, such is the mantra of Rudi Janssens, a man with a real passion who created Janssens Immobilier in 1999. An agency now boasting 11 branches, affiliated since 2009 to the Knight Frank group for prestigious international real estate with over 500 agencies worldwide. Janssens Immobilier, Cours Elzear Pin, 84480 Bonnieux (04 90 75 96 98). www.janssensimmobilier.com

This villa of 240 m², nestling on the heights of a private estate in Grimaud, benefits from grounds of 2,147 m² with large terraces and an infinity pool. On two floors, it offers light and airy living rooms, 5 bedrooms, and an independent lodge with a sitting-room, kitchen and bedroom. 2.950.000 €.

On the hills of Gordes, this magnificent property in grounds of 2,500 m² offers panoramic views and a magnificent heated pool. The recent stone villa of 245 m² on two floors is comprised of superb living rooms and 4 bedrooms. Garage. 2.690.000 €.

At the very heart of the village of Maussane-les-Alpilles, this charming house, renovated throughout, opens out to a courtyard with a terrace and small pool. Its living space of 168 m² offers a large living-room with a dining-room, fireplace and open-plan kitchen, plus 4 bedrooms including 2 master suites. Courtyard with parking space. 1.270.000 €.

Iconic sales handled by Janssens Immobilier include the house of David Beckham in Le Var and that of the designer of Tiffany’s in Provence.

On the subject of the market, Rudi Janssens explains : “Over the past year, it has picked up a great deal of speed, completion dates have shrunk from 12 to 3 or 6 months maximum. The number of monthly enquiries has doubled since May 2020, and we have completed almost 40 % more sales in 2021 versus 2020. We are seeing real frenzy. Today’s market is clearly a sellers’ market, with rising prices, of over 10 to 15 % depending on the area, and also a market borne along 75 % by a French clientele. Real estate is seen as an ultra-safe haven. Before, people dreamed of a house in Provence, today they buy a home in Provence ! The pandemic has overthrown all the rules, quality living conditions have become a priority. 9 out of 10 sales do not in fact need a mortgage, buyers place their savings in bricks and mortar. Provence is much more than a destination, it is a brand, and our affiliation to Knight Frank demonstrates the fact each day : foreign clients are in love with the South of France, just like us !”