Stéphane Plaza Immobilier, a French succes story
Boosted by unequalled media coverage, “Stéphane Plaza Immobilier” agencies have met with remarkable success since April 2015 and now have 150 branches in France, including eight in Paris. Interview with Associate Director Ronan Lebas, who heads the Prestige agencies in the 7th and 15th arrondissements.
A simple meeting with Stéphane Plaza in 2014 triggered everything for Ronan Lebas, already working in real estate for the previous six years. “I liked his concept, his policy and his approach, which corresponded perfectly to my own vision of the profession.”
“Chez Plaza”, as they say in real-estate jargon, agencies propose a wide array of properties ranging from so-called “maid’s rooms” at modest prices to luxury apartments worth several million euros : “You have to be capable of selling everything !” says Ronan Lebas. Plaza’s DNA consists of overthrowing traditional codes, giving priority to congenial relationships based on trust, and displaying a certain casualness while demonstrating a high level of professionalism : a powerful concept now appealing to many buyers and sellers. But there’s more… “Our real added value consists of Home Staging, which allows us to sell a property more quickly and more profitably. Under the guidance of an architect, this service proposes appropriate renovation, new decor in a high-class apartment, or simple de-cluttering which suffices to show off dimensions to better advantage and thus enhance the property.” Stéphane Plaza Immobilier, a dazzling success story : the mushrooming of 150 agencies in less than two years, with 500 planned by 2020 ! A flourishing enterprise which goes hand-in-hand with a buoyant market : “In 2016, interest rates at record lows have boosted sales and multiplied the number of buyers on the market. Compared with 2015, sales have risen by 17% in Paris and new-builds are posting a recovery “.
Stéphane Plaza Immobilier, 50 avenue de la Motte Picquet, Paris 15 (01 40 65 00 30) www.stephaneplazaimmobilier.com
