The Côte d’Azur and the Alps, safe havens
It is through the prism of the Savills Group’s activity on the Mediterranean coast and in the prestigious ski resorts of Courchevel and Méribel that Alex Balkin observes the solid performance of these addresses within an uncertain political and inflationist economic context.
Listed on the stock market and founded in London in 1855, this real estate group has 700 offices and 40,000 team members in 70 different countries.
In France, Alex Balkin supervises 10 agencies including seven on the Côte d’Azur, from the Italian border to Saint-Tropez via Cap d’Antibes, Cannes and Valbonne, three in Courchevel (1650 and 1850) and Méribel.
“We cover the most sought-after areas and endeavour to select high-quality properties, whether villas or apartments. Criteria that guarantee a long-term investment. Our staff, all highly experienced, attentive and readily available for our clients, have in-depth knowledge of these areas and a taste for both home searches and personalized service. The strength of the Savills network enables relationships to be built with buyers the world over. Despite worldwide geopolitical and economic instability, the Côte d’Azur and winter sports resorts in the northern Alps still have the wind in their sails . The first appeals for its natural setting, its transport, hospitality and leisure infrastructures, its wonderful climate, not forgetting its potential for seasonal rentals. The notion of an investment for personal enoyment is added to that of a safe haven. The only new aspect in this period is that transactions are sometimes longer and more
fastidious to complete. 2023 has gotten off to a positive start. Spring and summer should confirm the trend.”
Clients are proving to be younger and inclined to favour areas with easy access, near motorways or an international airport and centres of entertainment.
The keys to success now reside in digital expertise and especially social media, proactive tools of great effectiveness and integral parts of the client experience.